Before Prohibition, rye used to be the #1 whiskey in America.
But by the time Prohibition ended, corn subsidies made bourbon cheaper to make and rye fell out of favor.
We helped Redemption become the voice of a new era—The Rye Revival—where rye is king once again.

And to put rye-loving bartenders at the center, we worked with tintype photographer Victoria Will
to shoot a series in the same way bartenders (aka criminals in the 1920s) would have been shot.