Before Prohibition, rye used to be the #1 whiskey in America.
But by the time Prohibition ended, corn subsidies made bourbon cheaper to make and rye fell out of favor.
We helped Redemption become the voice of a new era—The Rye Revival—where rye is king once again.
And to put rye-loving bartenders at the center, we worked with tintype photographer Victoria Will
to shoot a series in the same way bartenders (aka criminals in the 1920s) would have been shot.
But by the time Prohibition ended, corn subsidies made bourbon cheaper to make and rye fell out of favor.
We helped Redemption become the voice of a new era—The Rye Revival—where rye is king once again.
And to put rye-loving bartenders at the center, we worked with tintype photographer Victoria Will
to shoot a series in the same way bartenders (aka criminals in the 1920s) would have been shot.
With