The brief:
Jonas Brothers are partnering with Almond Breeze.
They’ll be in Columbia, South Carolina in a few weeks for a few hours to shoot the concept.
The Pitch dropped right as the burnout with AI-created ads in culture was heating up and it struck a chord with people who are over ads in general.
Afterall, when the product is simple and good, you might not need much more than Joe Jonas in a teeny tiny tee shirt to convince people it’s really good.
AD Erynn Mattera
CCOs Omid Amidi & Lyle Yetman
Agency McKinney