Jet was an e-comm site (un)known previously for a complicated algorithm
that saved more money the more you bought.

For their reintroduction as the first city-people-centric shopping site,
we created a series of striking print ads and a set of TV spots about how city people just shop...differently.












With AD Perry Morton
CDs Jake Dubs and Suz Keen
Photographer Scottie Cameron
Director Alex Prager