We thought, maybe there's a more tasteful way to show that than seeing piles of pills in people’s palms.
We went out, without client approval, and made this proactively.
And I donated my hair to the cause.
![](https://freight.cargo.site/t/original/i/43e18c99eb520fa53734b993300b9df34a7006da8d9ad1ca41d7962dc6ce8023/Screen-Shot-2016-06-01-at-8.27.07-PM.png)
The client loved the idea so much, they asked us to make pre-roll, Facebook and TV versions
and went on to replicate the new formula for future work.
With Aaron Straka